AIA Save Flow Dashboard

01

The top-line numbers

All members assigned to either variant, May 26 onward

Total in cancel flow

Members who hit the save offer (any variant)

Total accepted

overall accept rate

14-day accept rate

of assigned

30-day accept rate

of assigned

02

Variant performance

Accept rate by pause length, with lift

Side-by-side accept rate

14-day pause

accepted · declined

30-day pause

accepted · declined

30-day advantage — ~ more acceptances per 1,000 members shown the offer

Variant table

Variant	Assigned	Accepted	Accept rate
14-day pause
30-day pause
Total

Lift vs control (14-day): on accept rate · ~ relative increase

03

Trial vs paying at decision time

Member status when offer was shown

2 × 2 — Status × Decision

Accepted

Declined

Total

Trial

of trial

members

Paying

of paying

members

Composition view

Who is being asked, and who is saying yes.

All members in cancel flow — status mix total

Trial

Paying

Accepters — status mix total

Trial

Paying

Decliners — status mix total

Trial

Paying

04

Variant × status × decision

The 4-row read — does the lift hold within each segment?

Variant	Member status	Assigned	Accepted	Declined	Accept rate	Visual
14-day	Trial
14-day	Paying
30-day	Trial
30-day	Paying

Within-segment lift — trial: · paying: . The 30-day variant wins in both segments.

05

Post-pause outcomes

2 anomaly members excluded from this section

14-day cohort

Live tracking

of accepters have hit their first post-pause billing decision

of cohort · first post-pause bill landed

Conversion rate at billing moment: · pending accepters:

Paid — billed and active ()

Cancelled at billing ()

Past due — payment failed ()

Pending accepters are parked in an extended billing window — Stripe attached the pause to the END of their natural trial/billing date, so their first post-pause bill hasn’t fired yet. Next pending bill: .

of the pending accepters above have opted to cancel after receiving the save offer but their billing hasn’t fired yet. They’ll land in cancelled when their period ends. Median time from accept → cancel: days.

Time from save-accept → flipping to cancel

Same day

()

1–3 days

()

3–7 days

()

1–2 weeks

()

2–4 weeks

()

30+ days

()

30-day cohort

Live tracking

of accepters have hit their first post-pause billing decision

of cohort · earliest acceptance:

Conversion rate at billing moment: · pending accepters:

Paid — billed and active ()

Cancelled at billing ()

Past due — payment failed ()

Next pending bill: . 30-day pauses are added to the END of each accepter’s natural trial/billing date.

of the pending accepters above have opted to cancel after receiving the save offer but their billing hasn’t fired yet. They’ll land in cancelled when their period ends. Median time from accept → cancel: days.

Time from save-accept → flipping to cancel

Same day

()

1–3 days

()

3–7 days

()

1–2 weeks

()

2–4 weeks

()

30+ days

()

06

Daily volume since launch

Stacked: accepted (green) + denied (red) = total assigned per day

Accepted Denied Total assigned = sum

Avg daily assigned: Peak day: ( assigned) Trend last 3 days: